News
Ten Thousand Villages in Lincoln gets a new name and brand identity.
Lincoln’s iconic fair-trade store Ten Thousand Villages has relaunched with a new name and brand identity from Agent.
A walkthrough of the turnout for the Handspoken launch — 400+ people packing the space. Huge moment for the brand, and an honor for Agent to shape it.
Lincoln’s iconic fair-trade store Ten Thousand Villages has relaunched with a new name and brand identity from Agent. Developed using insights from recent customer and category research studies, the new name — Handspoken — celebrates the voices, dignity and creative expression of artisans in developing nations. The new logo conveys the connections between the global and local community, united through fair-trade practices. The identity system included new color palette, typography and branded patterns for use throughout the store’s packaging and signage. See some of the work here.
Agent creates theme and branding for 2025 Zoofari.
For the fourth time, Agent was privileged to create the theme and branding for the Omaha Zoo Foundation’s premiere philanthropic event, Zoofari, held on September 11 and 12.
For the fourth time, Agent was privileged to create the theme and branding for the Omaha Zoo Foundation’s premiere philanthropic event, Zoofari, held on September 11 and 12. The event raises funds for the Zoo’s most important projects, including conservation, animal care, and the just-announced elephant lagoon expansion. This year’s theme, Under Wild Stars, was expressed through constellations that form some of the Zoo’s most beloved animals. Agent’s support for Zoofari included an underwriting package, general invite, wearables, website, videos and help creating the grand finale – an amazing drone drone show. See some of the work here.
Agent rebrands fast-growing Nebraska construction and development company.
Grand Island-based construction and development company Innate Concepts worked with Agent to create a new name and brand to reflect its aggressive goals and recent growth throughout Nebraska.
Grand Island-based construction and development company Innate Concepts worked with Agent to create a new name and brand to reflect its aggressive goals and recent growth throughout Nebraska. The new name — RIZER — conveys the company’s focus on raising up local Nebraska communities through innovative development projects. Agent’s brand system included a new logo and identity package, naming system and environmental applications. Check out RIZER here.
Small donations make a big impact for new animal hospital.
Behind the scenes at the Omaha Zoo’s Animal Hospital as Dr. Yaw works hands-on with a scorpion during a real medical exam — part of our social video campaign to help raise funds for the hospital.
For the final funds needed to complete the construction of the Omahs Zoo’s new animal hospital, the Omaha Zoo Foundation turned to Agent to create a social campaign to garner small donations from the general public. To make the need for the new hospital real and relatable, Agent built a campaign around Dr. Taylor Yaw, the Zoo’s director of animal health, as he made his rounds caring for a variety of animals — from “Chomper” the giant toad to “Edward” the scorpion. The three-month campaign yielded almost 2 million impressions, 50,000 clicks across all platforms, and best of all, nearly $1 million in small donations.
HobbyTown 2024 Holiday Catalog hits the stores.
Agent designed this year's HobbyTown Holiday theme and catalog, broadening appeal with diverse imagery and microsite.
Agent designed this year's HobbyTown Holiday theme and catalog, broadening appeal with diverse imagery and microsite.
For the second year in a row, Agent has developed and designed the HobbyTown Holiday Catalog, available at HobbyTown stores across the nation. This year’s theme, Memories are Made at Hobbytown, is aimed at broadening the brand’s appeal to audiences beyond the traditional hobbyist or RC enthusiast. To show how the games, toys and all-around fun at HobbyTown bring people together, Agent conducted a comprehensive photo and video shoot at one of the chain’s flagship stores, capturing the diversity of the HobbyTown audience. Another first this year was the creation of a microsite that featured a deeper selection of holiday gifts. Check it out at a HobbyTown near you. And see a few examples here.
Agent supports Gundam Mobile Tour at HobbyTown stores nationwide.
Agent supported Gundam Mobile Tour with media, graphics, and video, boosting sales.
Agent has just wrapped up supporting the national Gundam Mobile Tour, which made stops at HobbyTown stores across the nation, from August to October. Gundam has one of the most engaged fan bases on planet, with their Gunpla plastic model kits representing one of the hottest product categories at HobbyTown. At each stop of tour, Gundam fans were able to buy exclusive new products, build models at pop-up workshops, play Gundam video games and more. Agent supported major tour stops in Chicago, New York, Knoxville, Cincinnati, Seattle and Lincoln, with customized paid media plans, social graphics and :30 videos. The results completely surpassed expectations, with several stores having record weekends in terms of sales. See some of the work here.
New Beesponsible website launches.
Agent updated the Beesponsible site with streamlined design, enhanced branding and improved user experience.
Agent created the original Beesponsible website back in 2016, launching Barkman Honey’s ambitious Beesponsible initiative to support bees, beekeepers, environmental stewardship and responsible farming practices. Since that time, the movement has grown and expanded. Part of that expansion was the launch of Barkman’s premium line of Bee Harmony Honey on the shelves of Whole Foods stores across the nation. It was high time for an update. The new site was streamlined, given an updated visual brand system and a reimagined user experience. Check it out: beesponsible.com
City of Lincoln rolls out new logo and identity created by Agent.
The City of Lincoln has unveiled its new government logo and visual identity system. After an agency review in early 2023, the City tapped Agent to create the new logo and identity, a complete communications suite — from letterhead to vehicles to signage — and a comprehensive visual standards guide. The identity system needed to work effectively for the City’s multiple departments and functions, while also showcasing the City to the residents it serves every day. The logo uses an eight-pointed star found throughout many cultures and belief systems, primarily meaning rebirth, wisdom and new beginnings. The colors and points of the star represent the City’s multiplicity, where every person, community and city department has a place and a vital role. The typeface was chosen for its readability and visibility, even at small sizes, and conveys a sense of both authority and approachability. See an overview of the identity system here.