Small donations make a big impact for new animal hospital.

Behind the scenes at the Omaha Zoo’s Animal Hospital as Dr. Yaw works hands-on with a scorpion during a real medical exam — part of our social video campaign to help raise funds for the hospital.

For the final funds needed to complete the construction of the Omahs Zoo’s new animal hospital, the Omaha Zoo Foundation turned to Agent to create a social campaign to garner small donations from the general public. To make the need for the new hospital real and relatable, Agent built a campaign around Dr. Taylor Yaw, the Zoo’s director of animal health, as he made his rounds caring for a variety of animals — from “Chomper” the giant toad to “Edward” the scorpion. The three-month campaign yielded almost 2 million impressions, 50,000 clicks across all platforms, and best of all, nearly $1 million in small donations.