Handspoken

When Lincoln’s iconic fair-trade store Ten Thousand Villages needed a new name and identity, they turned to Agent. Using recent customer and category research studies, we developed a strategic platform, new name, logo and brand system. Representing the connections between the global and local community, united through fair trade practices, the brand celebrates the voices, dignity and expression of artisans in developing nations.

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Naming
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Branding
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Logo & Identity
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Exterior Signage
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At Handspoken, every gift carries a voice. Every good tells the story of its maker. Of their traditions. Their communities. And the artistry of their hands. Our mission is to connect those artisans to our own community through fairly traded handcrafts that express human creativity and aspirations. Where every purchase supports livelihoods rooted in dignity, equity, and sustainability. Our name, Handspoken, reflects a truth: that what is made by hand speaks directly to the heart.