For many, gambling is just a hobby. For some, it becomes a nightmare. The Nebraska Commission on Problem Gambling has partnered with Agent to create the “Bet Careful” and “Life After Bet” prevention and treatment campaigns focused on problem gambling. Since its launch in 2017, the results have been impressive. Driven by video completion rates of over 80% and click-through rates triple the industry average, visitors to the treatment website have increased more than 600%. Numbers have continued to increase year over year. Most recently, total web traffic attributable to the media campaign increased 51% over the previous year, while the number of actual intakes into the problem gambling treatment program increased by 25%.
