CITY OF LINCOLN

When the City of Lincoln tapped Agent to create a new logo and visual identity for City government, we were excited for the challenge. The identity system needed to work effectively for the City’s multiple departments and functions, while also showcasing the City to the residents it serves every day. In addition to an initial research study, the project also included a complete communications suite — from letterhead to vehicles to signage — and a comprehensive visual identity standards guide.

Logo & Identity
Audience Research & Insights
Brand Architecture & Standards
Graphic Design
Environmental Design
The City of Lincoln Logo -- a colorful 8 point star with the Lincoln logo type beneath
The City of Lincoln Logo -- a colorful 8 point star with the Lincoln logo type beneath
the symbol
The logo uses an eight-pointed star found throughout many cultures and belief systems, primarily meaning rebirth, wisdom and new beginnings. The colors and points of the star represent the City’s multiplicity, where every person, community and city department has a place and a vital role. The typeface was chosen for its readability and visibility, even at small sizes, and conveys a sense of both authority and approachability.
A mockup of several colorful business card designs for the City of Lincoln and each department's own colorA mockup of two city vehicles, one for Animal Control and one for LTU showcasing their new department logosA mockup of two city vehicles, one for Animal Control and one for LTU showcasing their new department logosA mockup of two city vehicles, one for Animal Control and one for LTU showcasing their new department logosA mockup of several colorful business card designs for the City of Lincoln and each department's own colorA mockup of stationery assets done for Lincoln including a letterhead, envelope, pencils and pinsA mockup of two city vehicles, one for Animal Control and one for LTU showcasing their new department logosStreet banner that has the Lincoln logo on one side and a colorful pattern on the otherA mockup of two city vehicles, one for Animal Control and one for LTU showcasing their new department logosA mockup of the new logo designed for Lincoln City Libraries on a doorwayFour t-shirts with the Lincoln logo and color pertaining to their specific departmentsFour t-shirts with the Lincoln logo and color pertaining to their specific departments
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RESTAURANT BRANDING
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Suite 500
Lincoln, NE 68508
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