hobbytown HOLIDAY branding

HobbyTown is not just for the hardcore RC enthusiast – it’s for moms, dads, kids, game fans, DIY’ers, puzzlers, model builders, rocketeers, you name it. So for HobbyTown’s 2024 Holiday Catalog, available at HobbyTown stores across the nation, Agent aimed at broadening the brand’s appeal to audiences beyond the traditional hobbyist. To show how the all-around fun at HobbyTown brings all kinds people together in meaningful ways, we conducted a photoshoot at one of the chain’s flagship stores, capturing the diversity of the HobbyTown audience and all the ways that hobbies create shared memories.