Busy Bee, one of the most recognizable food brands, has been a staple on American kitchen tables since the 1960s. When our partners at Barkman Honey decided to extend the Busy Bee product line to include locally sourced, raw and unfiltered honey, they tapped Agent to create a new brand packaging concept and system. Emphasizing the role of local, trusted beekeepers and unmatched transparency from the hive to the table, the new brand concept was designed to lead the raw honey category. The system includes multiple bottle and package types, and a comprehensive website with a robust traceability feature, allowing you to follow the honey’s journey from the hive boxes onward.
