For the final funds needed to complete the construction of the Omahs Zoo’s new animal hospital, the Omaha Zoo Foundation turned to Agent to create a social campaign to garner small donations from the general public. To make the need for the new hospital real and relatable, Agent built a campaign around Dr. Taylor Yaw, the Zoo’s director of animal health, as he made his rounds caring for a variety of animals — from “Chomper” the giant toad to “Edward” the scorpion. The three-month campaign yielded almost 2 million impressions, 50,000 clicks across all platforms, and best of all, nearly $1 million in small donations.
