Agent designed this year's HobbyTown Holiday theme and catalog, broadening appeal with diverse imagery and microsite.
For the second year in a row, Agent has developed and designed the HobbyTown Holiday Catalog, available at HobbyTown stores across the nation. This year’s theme, Memories are Made at Hobbytown, is aimed at broadening the brand’s appeal to audiences beyond the traditional hobbyist or RC enthusiast. To show how the games, toys and all-around fun at HobbyTown bring people together, Agent conducted a comprehensive photo and video shoot at one of the chain’s flagship stores, capturing the diversity of the HobbyTown audience. Another first this year was the creation of a microsite that featured a deeper selection of holiday gifts. Check it out at a HobbyTown near you. And see a few examples here.
