Soon to enter its fourth year, the Life After Bet campaign created for the Nebraska Commission on Problem Gambling continues to produce impressive results. Total web traffic attributable to the media campaign increased 51% over the previous year, while the number of actual intakes into the problem gambling treatment program increased by 25%. Consisting of behaviorally targeted display and pre-roll, the Life after Bet campaign aims to raise awareness of gambling addiction and the free treatment available from the State of Nebraska, with an additional focus on the increasing prevalence of sports gambling in the state. See work.
