National Perk began as a passion project for Agent co-founder John Hayden, but has quickly become a thriving brand, both online and in select retailers. The brand celebrates two things that make life wonderful — premium artisanal coffee and our National Parks. In fact, $1 from every bag sold goes to support the National Park Foundation. The brand system includes logo and identity, packaging design, digital design and fabulous illustrations from Agent accomplice Joe McDermott. You can buy some yourself at nationalperk.coffee.