Working with the Branded Feed division of Cargill, Agent is launching new multi-channel campaigns for its Sweet Bran, RAMP, OneTrak, Motiv and Empyreal 75 brands. Primarily serving large animal production operations in the beef, dairy and aquafeed categories, these brands represent truly unique offerings in what typically have been pure commodity markets. By focusing on improving the health of specific production animals, these feed brands offer a consistent experience quite different from commodity feed. Beginning in September, fully integrated, digital campaigns encompassing social, display and pre-roll will be making the case for the value of branded feed products to large animal operations. See some of the work here.
