To prepare for their expansion onto store shelves across the Midwest, Colby Ridge Gourmet Popcorn tapped Agent to create a brand update and comprehensive packaging system. The refreshed brand logo retains the nostalgic authenticity that Colby Ridge is famous for, while giving it a modern update designed for maximum shelf appeal. The packaging system had to accommodate three different bag sizes and 17 different flavors, all differentiated on the shelf but each clearly part of the Colby Ridge family. The Midwest roll-out begins in Casey’s General Stores, but soon will also include Hy-vee. View a taste of the work here.
