Agent supported Gundam Mobile Tour with media, graphics, and video, boosting sales.
Agent has just wrapped up supporting the national Gundam Mobile Tour, which made stops at HobbyTown stores across the nation, from August to October. Gundam has one of the most engaged fan bases on planet, with their Gunpla plastic model kits representing one of the hottest product categories at HobbyTown. At each stop of tour, Gundam fans were able to buy exclusive new products, build models at pop-up workshops, play Gundam video games and more. Agent supported major tour stops in Chicago, New York, Knoxville, Cincinnati, Seattle and Lincoln, with customized paid media plans, social graphics and :30 videos. The results completely surpassed expectations, with several stores having record weekends in terms of sales. See some of the work here.
