HobbyTown "Go to Town" campaign launches.

Working in partnership with the HobbyTown corporate team, Agent has created and launched the “Go to Town” brand campaign. Initially developed to support National Hobby Month in January, primarily through social media, the campaign has expanded to support new HobbyTown store launches across the country. This includes pre-roll, digital audio, online display, store signage and more. The campaign seeks to reinforce HobbyTown’s category leadership as the premier source of hobby expertise, deep selection and passionate hobby community. See some of the work here.

Agent welcomes new clients.

The Agent team is proud to announce two new clients joining our roster: Kidwell and HobbyTown. Founded in Nebraska in 1948, Kidwell is one of the Midwest’s leading providers of integrated technology systems for commercial construction, hospitals and schools — from  data cabling and electrical infrastructure to security solutions. Also founded in Nebraska, HobbyTown is the hands-down expert in everything fun.  Step into any of its 130 stores nationwide to find everything from RC cars to model rockets to trains to games. We are excited to see what we come up with for these two great companies that represent the best of Nebraska to the rest of the nation. Stay tuned.

Life After Bet campaign continues to deliver results.

Soon to enter its fourth year, the Life After Bet campaign created for the Nebraska Commission on Problem Gambling continues to produce impressive results. Total web traffic attributable to the media campaign increased 51% over the previous year, while the number of actual intakes into the problem gambling treatment program increased by 25%. Consisting of behaviorally targeted display and pre-roll, the Life after Bet campaign aims to raise awareness of gambling addiction and the free treatment available from the State of Nebraska, with an additional focus on the increasing prevalence of sports gambling in the state. See work

Agent helps Omaha Zoo Foundation exceed fundraising goals.

The Omaha Zoo Foundation tapped Agent to launch a fundraising campaign to support the renovation and upgrade of the Hubbard Orangutan Forest. Agent created the theme “A Forest for Us,” and then developed a number of tactics, including donor brochure, landing page and paid social media campaign — focused on TikTok, Instagram and Facebook — to connect with a wide range of donors. With the final donation numbers just coming in, the campaign has exceeded its donation goals by more than $10,000. See some of the work here:

National TV spots for Busy Bee Raw Honey roll out.

Agent has created and produced the first national television spots for Busy Bee Raw Honey. Running in major U.S. markets for the holidays, with the initial flights including Los Angeles, Chicago, Miami, Denver, Kansas City and Atlanta, the :30 and :15 spots utilize both 3D and 2D animation to tell the unique story of Busy Bee, the most traceable raw honey on the market. These spots follow on the heels of Agent’s work to create the visual branding, messaging, packaging and digital presence for this iconic brand’s first raw honey offering. See the :30 spot here: here.

Naked Wild Honey gets a brand and packaging refresh from Agent.

To stay out in front of the raw, minimally processed honey category, Agent has refreshed the branding and packaging of the Naked Wild Honey product line from Barkman Honey. Naked Wild Honey was one of Agent’s first packaging assignments almost a decade ago, when we gave it a complete brand overhaul. Now, we have refreshed our original refresh, keeping the original spirit of the brand, but simplifying it, freshening the brand voice and pumping up shelf appeal. Naked Wild Honey can be found at major U.S. retailers and on Amazon. See a sample of the work here.

New product campaigns launch for Cargill Branded Feed.

Working with the Branded Feed division of Cargill, Agent is launching new multi-channel campaigns for its Sweet Bran, RAMP, OneTrak, Motiv and Empyreal 75 brands. Primarily serving large animal production operations in the beef, dairy and aquafeed categories, these brands represent truly unique offerings in what typically have been pure commodity markets. By focusing on improving the health of specific production animals, these feed brands offer a consistent experience quite different from commodity feed. Beginning in September, fully integrated, digital campaigns encompassing social, display and pre-roll will be making the case for the value of branded feed products to large animal operations. See some of the work here.

Agent designs packaging for iconic Busy Bee brand.

Busy Bee, one of the most recognizable food brands, has been a staple on American kitchen tables since the 1960s. When our partners at Barkman Honey decided to extend the Busy Bee product line to include locally sourced, raw and unfiltered honey, they tapped Agent to create a new brand packaging concept and system. Emphasizing the role of local, trusted beekeepers and unmatched transparency from the hive to the table, the new brand concept was designed to lead the raw honey category. The system includes multiple bottle and package types, and a comprehensive website with a robust traceability feature, allowing you to follow the honey’s journey from the hive boxes onward. See more of the work here.